Now is the time to broaden the range to take the next step on the growth journey

Why invest in Färsking

Färsking is Sweden's leading health brand for young people, with a vision to make it tastier, easier, and more fun to eat healthy food. No junk, just funk! Färsking is now the third-largest granola brand in the country, with listings in all major supermarket chains and products sold in over 1300 stores nationwide. After expanding their product line to include sugar-free breakfast cereals in 2022, the company is now ready for further expansion. With a 40% repurchase rate and a growing customer base, they have a strong position to scale up.

The purpose of this fundraising campaign is to start the next phase of growth, which is to significantly expand the product portfolio. With a new two-part product model and updated launch process, Färsking aims to reach existing and new customers at more times of the day.

Färsking Partners intends to finance its participation in the Target Company's offering through a rights issue. In the first step, existing shareholders will have the opportunity to subscribe for their pro rata portion. In the second step, existing shareholders will be able to subscribe for any remaining shares, and if there are any shares left after that, all Pepins members will have the opportunity to participate in the fundraising campaign on a first-come, first-served basis.